E-commerce- An Effective Way to Stand Out of the Crowd

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Have you ever noticed why some companies are earning tons of money just by providing their service online? Yes, they are getting bundles of money only by rendering their products and services on internet because e-commerce is the existing trend. It is the contemporary way of doing business in the online environment. Here every transaction, each and every deal takes place over the internet because internet has reduced the physical efforts of people. It has made the things even more convenient or just a click away from their reach. E-commerce is really taking over this world and people are actually getting dependent on online websites for making profitable deals. But for the companies who really want to progress, the main concern is how to start with e-commerce.

 

For introducing the products and services online a company needs to have an effective e-commerce website, which displays their service and products brilliantly. It must be structured to communicate organization’s objectives efficiently to its target audience. But such interactive website can be designed only by expert professionals who are working in this field over the years and have in-depth knowledge about its nitty-gritties. Such designers or e-commerce website development companies have clear vision and understanding of the market and prevailing trends. They know the actual tricks to reach the audiences. But searching such companies for your e-commerce website development is not an easy task. Sometimes hiring such companies for your e-commerce web development can turn into an expensive course of action. But if you are a good analyst then only you can evaluate that hiring such companies is just a one time expense and can be quickly earned back after launching a powerful website in the web world.

It is true that top-notch website development companies charge loads of money to design an effective website but they provide superior customized solutions as well for all your needs. They definitely help you in laying a strong business foundation worldwide. They understand your business needs and render solutions so that you can stand out from the crowd. Designs and strategies provided by their experts also help you in gaining excellence at every step. They generally offer solutions such as custom e-commerce development, ecommerce website development, product management, inventory and order management customer relationship management and many others. They even provide further improvements by their constant monitoring and suggestions, so that your business can easily maintains pace with the changing trends.

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The Importance of Mobile Marketing in 2016

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Mobile is the future of marketing but as we know the era of mobile has already arrived and is growing at a very fast pace. Mobile marketing should be your first priority now and if you still haven’t indulged in mobile marketing then you are going to lag behind and your competitors will take over.

Mobile marketing is a promotional activity designed for delivering through cell phones, smart phones and other hand held devices. Mobile marketing is basically the ads that appear on mobile phones and other devices.

The purchase of smartphones has gone up since last year. The worldwide mobile market grew by 13% in 2015 Q2. This year saw a big jump in the purchase of smartphones. The survey reports show that there are approximately 1.91 billion smartphone users in the world. This number will reach 2 billion by the end of 2016 and by 2018, half of the world’s mobile users will have smartphones.

The marketing strategy through mobile will largely depend on the number of internet users using a smartphone. Ten years ago there were only 26 million mobile internet users across the globe. In 2015, 2781 million people accessed the internet from a smartphone.

Mobile Ad Spending will cross $160 billion worldwide by 2018, taking over 65% of the digital market. By 2016, the amount spent on mobile ads could be more than $100 billion. According to a survey, 80% of internet users use smartphone to search.

Getting an app for your business is not a luxury now but a ‘NEED’ in this fast-changing world of competitive business. If you walk across the city you will notice that everyone is walking with a smartphone in hand. It is the most effective way we can promote our business.

The way brick-and-mortar shops are closing down and the margin is going thin every day, there is no alternative other than to have a mobile store. This is the time to invest in Mobile Application Development.

Digital Marketing Strategy 2016

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